British actors Anna Friel and Russell Tovey, and the team behind award winning film The Sea, have teamed up with Alzheimer’s Research UK, launching a short film campaign raising awareness of dementia and its impact.

The Sea 'explores how memories shape who we are and what happens when they are taken away', and Friel, who plays the lead role of dementia sufferer Jenny, commented 'The Sea is a very beautiful story about love and family and that’s something so important to me. We’re delighted that we’re releasing this film with Alzheimer’s Research UK to raise awareness of the importance of dementia research and to stop the same heartache that people live with every single day. I’d ask people to watch the film and consider a donation to Alzheimer’s Research UK, to help them with their vital work'.